Once again,
Sparkling
I want to be myself.

Trigger

I've always had a feeling somewhere in my heart.
Age doesn't matter.
No matter how old you get, you can always try new things.
While I was harboring such feelings, my first grandchild was born.
Now is the time to take a step forward.
That is what made me think that way.

Why Noenna was born

Creating things we wish existed,
I want to share that joy with someone.
From that vision, Noenna was born.

What is Noenna

Noenna is a brand that offers original products as well as carefully selected baby and kids' items from Japan and abroad, chosen with all our heart.
I wish something like this existed.
Cherishing those feelings, we are bringing them to life one by one.
What Noenna values is not only comfort and gentleness on the skin, but also manufacturing and product selection that cherish the feelings of the makers and the daily lives of the users.
We want to deliver something that gently accompanies the everyday lives of both babies and their families.
That is Noenna's wish.

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The passion behind the brand name

When we first started thinking of a brand name, because of our love for Italy, we were considering using "nonna," which means "grandmother" in Italian, as our store name.
However, while researching trademark registration, I learned that common words are difficult to register, so I decided to come up with a new name from scratch.
That is where Noenna was born.

This is an original brand name created by combining my nickname, "Non," with "en," which means connection or fate ("goen" in Japanese).
This name embodies various encounters, such as encountering the product, meeting the people involved in craftsmanship, and meeting our customers,
It reflects our desire to cherish and nurture every single connection.

I hope Noenna can become a bridge that connects people and opportunities.
I put that wish into this name.

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Noenna's Commitment